Hispanic Programs

With over $630 billion in purchasing power, today’s Hispanic consumers are ready to buy. Tap into this amazing purchase power by extending your SmartSource Magazine®advertising and promotion into our Spanish-language co-op free-standing insert. Delivered four times a year, during key Hispanic cultural events, the Hispanic insert reaches over 4 million Spanish-speaking households.

Source: National Association of Hispanic Advertising Agencies

75% of all Hispanic consumers use coupons
Source: Simmons

Our targeted co-op FSI is distributed in the top Hispanic newspapers in these key markets:

• Los Angeles
• New York
• Miami
• Orlando
• Chicago
• Houston
• Dallas/Ft. Worth
• San Antonio
• San Francisco/San Jose
• Phoenix