SmartSource Showcase®

Let your packaging speak for itself. Our SmartSource Showcase® program highlights new products, features or sizes by attaching the actual product packaging to the shelf. Use it to increase limited shelf facings, catch consumers’ attention in the aisle and alert consumers to your brand’s location.

Our Showcase custom options deliver at-shelf incentives including coupons, recipes, sweepstakes, rebates and samples. Showcase Sampling provides the opportunity to sample directly from a full-size pump bottle while Showcase Extra turns your product’s packaging into a promotion dispenser.

Fast Facts
Audience:     169 million
Reach:          79%
Frequency:    7x per cycle
Impressions:  1.1 billion per week
Sales Lift:      +14-29%

Source: Simmons, Spring 2007, based on grocery-store network Audits & Surveys Worldwide, IRI Census Data, MASI International

Objectives Fulfilled

• Promote Launch
• Raise Awareness
• Introduce Package or News
• Address Location or Shelf Space