SmartSource Shelftalk and Shelftalk Banner

Our SmartSource Shelftalk programs deliver your brand message in the store. These four-color advertisements, which are available in a variety of sizes and are attached securely to the shelf, break through the clutter to reach consumers at the point of decision. Use it announce brand messages in front of the actual product, remind consumers about your product or service or cross-merchandise in front of complementary categories.

The Shelftalk Banner option provides oversized advertising that spans over one to two or more shelves and can be used to frame a section of the aisle. Other innovative custom options provide the creative flexibility to really make your advertising stand out. These include Shelftalk Extra and Shelftalk Banner Extra, which incorporate a tear pad or dispenser to deliver coupon and promotion incentives, and Freezer Shelftalk, which applies a four-color decal to the freezer door. The Extra option is also available for Freezer programs.

Fast Facts
Audience:      175 million
Reach:           81%
Frequency:     7x per cycle
Impressions:  1.3 billion per cycle
CPMI:             $0.42
Sales Lift:       +6-13%

Source: ABC Data
Data for Shelftalk only. Please ask your sales representative for more information about Shelftalk Banner.

Objectives Fulfilled

• Build Equity
• Raise Awareness
• Introduce Package or News
• Address Location or Shelf Space
• Break Competitive Tie At Shelf