SmartSource Shelftake One®
Encourage consumer interaction and involvement with your brand at the shelf. SmartSource Shelftake One® is a pamphlet dispenser that delivers product information, rebates, recipes, prescription-drug information, sweepstakes forms and other promotion offers at the shelf. Use it to reinforce your brand’s positioning by providing critical consumer information, drive trial purchase and encourage repeat purchases.
Program options like Shelftake One Sampling Box and Shelftake One Sampling enable you to deliver samples to consumers at the point of decision.
Fast Facts
Audience: 175 million
Reach: 81%
Frequency: 7x per cycle
Impressions: 1.3 billion per week
CPMI: $0.48
Sales Lift: +7-13%
Source: Simmons, Spring 2007, based on grocery-store network Audits & Surveys Worldwide, IRI Census Data, MASI International
Objectives Fulfilled
- Drive Trial
- Build Loyalty
- Build Equity
- Provide Consumer Information