SmartSource Price Feature Plus

Through our flagship retail-marketing program, SmartSource Price Feature  Plus, marketers can drive traffic and generate significant incremental sales for your brand at specific retail chains. These retail-specific ads, placed adjacent to coupon promotions in SmartSource Magazine®, highlight reduced price points and final-net costs driving price sensitive consumers to the featured retailer.

In exchange for sponsorship, marketers receive:

• Increased leverage in negotiating incremental merchandising support such as guaranteed price points 
• More prominent in-store displays
• Larger features in retailer circulars

Fast Facts

• Available in a wide variety of classes of trade including grocery, drug, mass, pet, home improvement and value/dollar stores 

Objectives Fulfilled

• Drive Trial
• Increase Usage
• Drive Traffic to Brand
• Focus on Retail Chain
• Close Price Gap
• Secure Trade Support

Other Retail-Marketing Options:

Price Feature Plus®/SmartSource Coupon Machine® Combinations

Marketers further increase store traffic and brand-specific sales lift by featuring in-store Coupon Machine savings on their PFP ad. An integrated PFP/Coupon Machine program boosts brand sales 23.3 percentage points higher than an individual Coupon Machine program.

Source: Matched-Panel Tests

In-Ad Retailer Coupons
Marketers run their branded-SmartSource Magazine® ad with a retailer-specific coupon.

Retailer Initiative Tie-Ins
Marketers run advertising that features retailer’s branding or other retail-specific initiatives; this type of advertising does not typically feature pricing.