News America Marketing Upgrades Coupon Website www.SmartSource.com
Updates Improve Consumer Experience and Manufacturer Security
Consumers Now Able to Receive Twitter Alerts on Special Savings and Coupons
New York, NY (May 12, 2009) -- News America Marketing, the world’s largest publisher of on- and off-line coupons, announced the release of its entirely re-engineered and redesigned website: www.smartsource.com. The site includes even more enhanced functionality for users, as well as increased security measures for its manufacturing clients.
Perhaps the most exciting new development is the improved support of social media, allowing consumers to receive coupon updates via Twitter at http://twitter.com/SmartSourceCpns.
The SmartSource online network is the largest source of online grocery and health and beauty care coupons on the Internet, offering between 80 and 100 coupons at any given time. The coupons represent major News America clients such as General Mills, Kimberly Clark, Kraft and Unilever, among others. The site also powers coupons on consumer-packaged goods sites such as ConAgra Foods, Church and Dwight, Whitewave Foods, Land O’ Lakes and many others.
Christopher Mixson, president of News America Marketing, stated that, “News America Marketing’s business is to deliver excellent on- and off-line promotional marketing services solutions for advertisers and retailers; we have an unmatched record of success and wealth of expertise in launching and developing solutions such as the new SmartSource.com.”
The upgraded site is powered by Java, a technology platform that is highly portable and extremely user-friendly. The new SmartSource.com supports a wider range of web browsers, including Internet Explorer, Firefox, Safari and Chrome, providing functionality to approximately 99% of identified Internet users.
Consumers aren’t the only ones who should appreciate the changes; the upgrade provides improved security for advertisers, including hardware- printer detection that eliminates the possibility of virtual-printer usage. In addition, the new site supports dynamic generation of GS1 bar codes in compliance with industry standards for the 2010 GS1 Sunrise date.
“SmartSource.com’s business was up over 85% versus last year, and is growing each month at an accelerated rate,” said Henri Lellouche, SVP of the SmartSource iGroup and manager of News America’s electronic marketing businesses. Mr. Lellouche added, “Our intention is to coupon-enable as many client sites as possible, and to incorporate on-line couponing into all of News America Marketing’s client programming. Multi-tactic solutions and 35 years of leadership in promotional marketing is what distinguishes News America Marketing from the pack.”
News America Marketing®, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company’s product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,500 newspapers and over 40,000 supermarket, drug, mass merchandisers and dollar-store locations across the country, including Kroger, SuperValu, Safeway, Publix, Food Lion, CVS, Rite Aid Walgreens, and Family Dollar.
News America Marketing’s diverse portfolio of consumer-marketing programs includes:
IN-STORE MEDIA
SmartSource® At-Shelf Sampling SmartSource Bonus BoxSM
SmartSource CartsSM SmartSource Coupon Machine®
SmartSource Floortalk® SmartSource Freezer ShelftalkSM
SmartSource Freezer ExtraSM SmartSource Price Pop GuaranteedSM
SmartSource Shelftake One® SmartSource ShelftalkSM
SmartSource Shelftalk Banner® SmartSource Shelftalk Banner® Extra
SmartSource Showcase® SmartSource Showcase® Extra
HOME-DELIVERED MEDIA
SmartSource Magazine®
SmartSource Custom Publishing®
Direct Response Advertising
Partnerships Themed Events
ONLINE MEDIA
SmartSource Online Savings NetworkSM
TRADE MARKETING
SmartSource Price Feature PlusSM
DATABASE MARKETING
SmartSource Direct®
MERCHANDISING SERVICES
News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand; in addition, we have a network of advertising and promotion partners in Asia, Europe, South America and Africa.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of June 30, 2008 of approximately US$62 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers and information services; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
Contact: News America Marketing
Rita Meyer
212.782.8162
rmeyer@newsamerica.com
Rubenstein Associates Public Relations
Germaine Febles
212.843.8031
gfebles@rubenstein.com
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