With Grocery Bills on the Rise, SmartSource.com Offers Consumers a Second Helping of Savings
SmartSource.com Partnership with MyGroceryDeals.com Delivers Additional Value to Savings-Conscious Consumers
New York, NY (June 23, 2008) -- News America Marketing, a division of News Corporation (NYSE: NWS), today announced a partnership with MyGroceryDeals.com, a leading online grocery flyer comparison site, that will make content from MyGroceryDeals.com available on their consumer website, SmartSource.com.
SmartSource.com offers consumers a large selection of grocery coupons across a wide variety of categories. “Our users know that we are a destination site for savings” said Laura Richards, VP, Corporate Communications, News America Marketing, “and our relationship with MyGroceryDeals.com certainly reinforces our commitment to give shoppers tools they can use to save money on their grocery bills. Our two services truly complement each other, as users of our site now have the ability to not only access grocery coupons, but to look at over 25,000 local grocery discount opportunities each and every week.”
MyGroceryDeals.com’s free service allows consumers to easily search for the advertised items at their local stores, view nutritional information, and create a shopping list they can bring with them. Grocery shoppers can either build off a standard “starter list,” or create their own, searching items by store, by food category, by type of product or by best deals. They can either print out their shopping list or email it to others.
“This relationship is just a perfect fit,” said Paul Davis, President of MyGroceryDeals.com. “We are pleased to be working with a very professional and respected partner in SmartSource, and we share the same goal of helping consumers save time and money in planning their grocery shopping. Consumers now have a one stop destination for choosing their grocery deals and coupons, creating an opportunity to significantly reduce their weekly food bill”.
"Rising food prices are certainly causing consumers to be more creative in their approach to grocery shopping,” said Richards, “and our alliance with MyGroceyDeals.com results in a combined savings punch for the consumer.”
MyGroceryDeals.com, is an independent and comprehensive grocery comparison shopping search engine, reflecting the Internet’s growing use as a “pre-shopping” and research tool. It presents locally advertised grocery specials from hundreds of retail flyers each week with users able to search food products by store, category, product and starter list before heading to their local stores. Membership is free and is available in all areas of the United States including Alaska and Hawaii.
News America Marketing®, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company’s product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,500 newspapers and over 40,000 supermarket, drug, mass merchandisers and dollar-store locations across the country, including Albertson’s, Kroger, Winn-Dixie, CVS, Eckerd, Rite Aid and Family Dollar.
News America Marketing’s diverse portfolio of consumer-marketing programs includes:
IN-STORE MEDIA
SmartSource® At-Shelf Sampling SmartSource Bonus BoxSM
SmartSource CartsSM SmartSource Coupon Machine®
SmartSource Floortalk® SmartSource Freezer ShelftalkSM
SmartSource Freezer ExtraSM SmartSource Price Pop GuaranteedSM
SmartSource Shelftake One® SmartSource ShelftalkSM
SmartSource Shelftalk Banner® SmartSource Shelftalk Banner® Extra
SmartSource Showcase® SmartSource Showcase® Extra
HOME-DELIVERED MEDIA
SmartSource Magazine®
SmartSource Custom Publishing®
Direct Response Advertising Partnerships
Themed Events
ONLINE MEDIA
SmartSource Online Savings NetworkSM
TRADE MARKETING
SmartSource Price Feature PlusSM
DATABASE MARKETING
SmartSource Direct®
MERCHANDISING SERVICES
News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand; in addition, we have a network of advertising and promotion partners in Asia, Europe, South America and Africa.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of September 30, 2007 of approximately US$64 billion and total annual revenues of approximately US$30 billion. News Corporation is a diversified entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
Contact: News America Marketing
Laura Richards
212.782.8145
lrichards@newsamerica.com
Rubenstein Associates Public Relations
Janet Wootten
212.843.8032
jwootten@rubenstein.com
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