News America Marketing Announces Exclusive Partnership with Family Dollar
Multi-Year Deal Unites Two Industry Leaders; Includes SmartSource
In-Store Programs
New York, NY (September 15, 2007) – News America Marketing, a division of News Corporation (NYSE: NWS), today announced that it has signed a multi-year agreement with Family Dollar. The agreement cements a partnership between Family Dollar, a $7 billion, 6400 store chain and News America Marketing, which delivers a wide array of in-store marketing programs under the SmartSource® brand name. Under the terms of the deal, News America Marketing will be the exclusive third-party provider of marketing programs at Family Dollar and will offer its portfolio of SmartSource in-store programs. This signing adds 6400 stores to News America Marketing’s network, further solidifying its leadership position in more than 34,000 food, drug, and mass retailers.
“We are extremely pleased to add Family Dollar to our retail network,” said Marty Garofalo, EVP, Trade, News America Marketing. “This agreement is a testament to Family Dollar’s recognition of the unparalleled service and dedication that News America delivers to its retailer and packaged goods manufacturer clients. It further strengthens our reputation as the industry’s premier full-service, in-store marketing provider in this new class of trade.”
The alliance with Family Dollar, one of the most prominent discount retailers in North America, significantly increases News America Marketing’s presence in this important trade class for consumer packaged goods as Family Dollar accounted for $4 billion in total CPG sales.
“We seek to provide our customers with great values on products they need everyday,” said Sam Bernstein, VP, Marketing for Family Dollar. “Partnering with News America Marketing will enable us to further enhance our customer’s shopping experience and reinforce our mission of being a compelling place to shop."
“Bringing our programs to the shelves of Family Dollar underscores the outstanding value that News America Marketing brings to the retail community and ultimately, to the shopping experience,” said Jesse Aversano, EVP, Marketing, News America Marketing. “We look forward to collaborating with Family Dollar to implement our full range of products throughout their stores, while continuing to deliver unmatched levels of execution compliance, service and support from News America Marketing’s dedicated, in-house field force.”
The SmartSource portfolio will be available in January of 2008 across all Family Dollar outlets and will include at-shelf coupon dispensers, shelf messaging, and floor advertising on an exclusive basis.
Founded in 1959, Family Dollar opened in Charlotte, NC and is today among the largest dollar store chains in North America. Family Dollar operates approximately 6,400 stores in 44 states with annual sales $7 billion.
News America Marketing, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company’s product portfolio, marketed under the SmartSource brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over
208 million consumers each month via a network of 1,392 newspapers and up to 34,000 supermarket, drug and mass merchandiser locations across the country, including Kroger, Supervalu, Albertson’s, Safeway, CVS, Walgreens and Kmart.
News America Marketing’s diverse portfolio of consumer-marketing programs includes:
IN-STORE MEDIA
SmartSource At-Shelf SamplingSM SmartSource ShelftalkSM
SmartSource Shelftake One® SmartSource Bonus BoxSM
SmartSource Shelftalk Banner® SmartSource Shelftake One® RX
SmartSource CartsSM SmartSource Freezer Shelftalk SM
SmartSource Showcase® SmartSource Coupon Machine®
SmartSource Freezer ExtraSM SmartSource Showcase® Extra
SmartSource Floortalk® SmartSource Price Pop® Guaranteed
SmartSource Electronic Shelf ProgramsSM SmartSource Shelfvision®
SmartSource Shelfvision VideoSM SmartSource Shelftalk In-MotionSM
HOME-DELIVERED MEDIA TRADE MARKETING
SmartSource Magazine® SmartSource Price Feature PlusSM
Partnerships® Themed Events
Direct Response Advertising
SmartSource Custom Publishing®
DATABASE MARKETING
SmartSource Direct®
MERCHANDISING SERVICES
ONLINE MEDIA
SmartSource Online Savings NetworkSM
News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand, in addition to a network of advertising and promotion partners in Asia, Europe, Latin America and the Pacific Rim.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of March 31, 2007 of approximately US$62 billion and total annual revenues of approximately US$28 billion. News Corporation is a diversified entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
For more information about News Corporation, please visit www.newscorp.com.
Contact: News America Marketing
Laura Richards
212.782.8145
lrichards@newsamerica.com
Rubenstein Associates Public Relations
Robin Wagge
212.843.8006
rwagge@rubenstein.com
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