New Regional Sales Manager Position Created News America Marketing
Darin Lee Promoted Into New Role
New York, NY (August 21, 2006) – News America Marketing, a division of News Corporation (NYSE: NWSA), today announced the promotion of Darin Lee to a new position, Senior Vice President, Regional Manager, Western Division. Previously, he had been Vice President, General Sales Manager, responsible for the Dallas office. As part of his new role, Mr. Lee will oversee sales efforts for a region that covers much of the American Southwest, including the Dallas office’s territory and Southern California. He will operate from the Western Division’s headquarters in Los Angeles. “I’m looking forward to tackling bigger challenges and helping the Western Division grow and develop as a team,” said Mr. Lee.
News America Marketing’s President, Chris Mixson stated, “This is a well-deserved promotion and we are looking forward to Darin translating his many successes in the Dallas area into a broader sales arena.”
This will be something of a homecoming for Mr. Lee, who joined News America Marketing in October of 1997 as an Account Coordinator in the Los Angeles office. He was promoted to Account Associate in April of 1999 and Account Director in September of that same year. During his two-year span as an Account Director, he secured over $3 million dollars in new business while managing established accounts like Dial Corporation and Kinko's Copy Centers. During his four years in Dallas, Mr. Lee managed an office of ten people with accounts including Frito Lay, Tyson Foods, Chuck E. Cheese Entertainment and the Minute Maid Company. He is a University of Oregon graduate with a degree in Journalism.
Mr. Lee, his wife Crista and his children Kaitlin, 6 and Dylan, 4 are looking forward to making their new home in the Los Angeles suburbs.
News America Marketing, a division of News Corporation, is the leading single-source provider of consumer advertising and promotional services. The company’s product portfolio, marketed under the SmartSource brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store advertising and promotional products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 150 million consumers each month via a network of 1,161 newspapers and 34,500 supermarket, drug and mass merchandisers locations across the country, including Albertson’s, Kroger, Winn Dixie, CVS, Eckerd and Rite Aid.
News America Marketing’s diverse portfolio of consumer-marketing programs includes:
IN-STORE MEDIA
SmartSource® At-Shelf Sampling SmartSource ShelftalkSM
SmartSource Shelftake One® SmartSource® Bonus Box
SmartSource ShelftalkSM Banner SmartSource Shelftake One® RX
SmartSource CartsSM SmartSource Freezer ShelftalkSM
SmartSource Showcase® SmartSource Coupon Machine®
SmartSource Freezer ExtraSM SmartSource Showcase® Extra
SmartSource Floortalk® SmartSource Price Pop® Guaranteed
SmartSource Electronic Shelf ProgramsSM
HOME-DELIVERED MEDIA TRADE MARKETING
SmartSource Magazine® SmartSource Price Feature Plus®
Partnerships Themed Events
Direct Response Advertising
SmartSource Custom PublishingSM
ONLINE MEDIA
SmartSource Online Savings NetworkSM
DATABASE MARKETING MERCHANDISING SERVICES
SmartSource Direct
News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand, in addition to a network of advertising and promotion partners in Asia, Europe, Latin America and the Pacific Rim.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had total assets as of June 30, 2005 of approximately US$55 billion and total annual revenues of approximately US$24 billion. News Corporation is a diversified international media and entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
For more information about News Corporation, please visit www.newscorp.com.
Contact: News America Marketing
Laura Richards
212.782.8145
lrichards@newsamerica.com
Rubenstein Associates Public Relations
Robin Wagge
212.843.8006
rwagge@rubenstein.com
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