The results are in and it should come as no surprise that last year, consumers, who were looking to stretch every penny, turned to coupons. Coupon redemption was up 27% over 2008, reversing a consistent decline that had been going on for seventeen years. Along with the increase in redemption, was a record level of coupon distribution: over 367 billion coupon were issued last year, with an average face value of $1.44. Read more about the 2009 coupon trends in this press release put out by Inmar, a leading coupon redemption house, and in this article in Direct Marketer News, both of which feature quotes from News America Marketing EVP, Marketing, Jesse Aversano.